Intel Extreme Masters
PROJECT NAME
Intel Extreme Masters
CLIENT
ESL FACEIT Group
OVERVIEW
Every single Counter-Strike event looked exactly the same. We wanted to make ours stand out.
Every global CS:GO event has similar setups, the same talents, the same teams and the same players. Even for the most dedicated fan, it's really hard to tell them apart.
So, to make both IEM Katowice and IEM Rio feel unique and special, we developed customized concepts based on local and historical insights, highlighting the history of Katowice and the passion of Brazilian fans for Rio.
If IEM RIO showed it was MADE OF MADNESS, IEM Katowice embraced the HALL OF HEROES concept.
For Rio, the inspiration was the hysterical and passionate fans that would tear an arena down with screams and drums. For Katowice, the inspiration was the 14 years of history the tournament had already — and all the legends that went by and wrote their names in history.
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